How to launch new products and services: The IDEAL Launch
The first step is the most important -- what is your idea, who is the customer, and why is your product or service a "must have" to them?
Once your idea has been validated that a need exists, it's time to design your product and build your engineering prototype. Whether it's a food startup or a mobile app, it's the same thing: make sure you design and build what people want and are willing to pay for.
Your prototype is ready. It's time for a sample set of customers to give your product a try and provide you with valuable feedback...before you officially launch. This critical step is often overlooked but why would you launch without being certain your customers will love it?
It's time. Your product is ready. Your initial customers have been acquired and they like what they're seeing. Now it's time to get to market with the highest impact possible. That's not something you do everyday...Airr can help.